Best Packaging Design Trends for 2023

Whether you’re in the packaging design business or just looking for new ways to display your products, these trends will get you thinking about your packaging. Some of these trends are subtle, others are bold and others are more dramatic, but they’re all sure to catch your eye.

Tactile texture

Adding texture to a packaging design will create a visual and tactile experience that will enhance your product’s appeal. Materials such as silver, leather, and suede will make your product feel luxurious.

Adding a bit of texture to your package will make it easier for the consumer to grip and explore. It will also help improve the consumer’s decision-making process. The tactile experience has become an increasingly popular trend.

There are many types of tactile packaging to choose from. A package with a natural texture communicates the product’s naturalness. However, it is important to note that the texture is independent of the physiochemical attributes of the food or beverage.

Packaging design has also evolved from a more stoic, formal approach to a more playful, fun approach. This is often a result of the consumer’s need for self-reflection. They are reexamining their routines and rekindling interest in personal treasures.

Wrap-around patterns

Keeping up with trends can be a tricky thing. Brands have to be careful not to follow too closely. The wrong trend could get them left behind. To avoid this, they should know their market well. Using unusual packaging can help them stand out from the crowd.

’70s vintage-style draws on thick, squiggly patterns that evoke groovy individualism and breezy familiarity. Brands are using this style to draw in younger customers. ’70s style packaging designs incorporate earthy colors and color combinations.

Textures are a fundamental design element. Embossed, raised, and debossing textures add a tactile feel to packaging designs. This is also a way to draw customers in and encourage interaction with the product.

Graphic design has become a very popular trend in packaging design. Many brands use basic fonts and colors, which can make their packaging look clean and simplistic. Minimalism is also a popular trend. These types of packaging designs are easy to digest and get the message across quickly.

Typographic scrawl

Historically, typefaces have been an essential part of the packaging. They have been used to convey important information about a product or service and can be found on labels, wrappers, and point-of-sale material. In the 21st century, they have evolved to become more functional and more creative. The latest typography trends will be used across a wide range of projects. These trends are likely to continue to grow as designers begin to explore new and more imaginative ways to present information.

The ’70s vintage style, a nod to the era when the hippie movement was in full swing, is one of the newest trends. This look is a great way to bring a modern twist to a time-honored design element. It features thick, squiggly patterns, vibrant color schemes, and bubbly serif fonts.

Mascot variations that tie products together

During the past years, there has been an increase in the number of brands that are adding variation to their mascots. This is a great way to increase your brand’s visibility and reach. It can also add to your overall sales and engagement.

Mascots are also a fun way to interact with your customers. People love to hear stories from others and mascots can help you get your message across in a memorable way. In today’s world, it is more important than ever to make sure your packaging is eye-catching.

One way to do this is by implementing ecstatic colors into your packaging. These colors are highly saturated and create an impression of confidence. They can also be playful, whimsical, or bold.

Another way to entice customers is through intricate artwork. You can also counter the trend of minimalism with an intricate design. This can help you compete with other brands on your own terms.

Ecstatic colors

Choosing the right packaging is a crucial part of a brand’s marketing strategy. Packaging can be an effective way to get your message across to consumers, but only if it is properly designed and conceived. In order to stay on top of the competition, you’ll need to keep your finger on the pulse of what is hot and what is not. Luckily, there are some packaging design trends that are sure to make you stand out from the crowd.

There are some new and noteworthy trends to watch out for in 2023. One such trend is the use of bright, colorful hues to woo consumers. A good example is the Greene King craft beer, which features vibrant, saturated neon hues.

Another is the use of deceptive depth to create three-dimensional graphics on two-dimensional surfaces. While it may seem like a bit of a hoax, some designers have actually tried their hand at this type of gimmick. It works by using elaborate lighting on fonts to create a 3D effect.