Whether you’re launching a brand-new product or simply looking to improve your existing offerings, there are a few things you should keep in mind when it comes to packaging. These tips will help you create a packaging design that will both attract and keep customers interested in your product.
Keep Your Message Simple
Keeping your message simple when packaging a new product is a great idea. The best packaging designs share company values and are easy on the eye. This is especially true for food and beverage products, where the packaging may require a few special considerations. A food shopper may have questions regarding expiration dates, batch numbers, and more. This is where having an exemplary customer service department is vital.
The best package designs will also incorporate the latest trends in packaging technology. For instance, in a food context, you may want to incorporate stickers on the front and back of your package to indicate its shelf life. Similarly, you may want to incorporate an insulated liner or two to prevent food from becoming contaminated. It may also be beneficial to include an instruction manual.
Honesty Is Key
Whether you’re packaging a new product or you’re rebranding an existing one, honesty is always a key factor. It helps establish trust and credibility in the minds of your customers, and it also allows you to build a strong reputation. It’s a powerful differentiator that will help you stand out from the competition. And it’s important to note that not being honest can harm your brand’s reputation and lead to legal penalties.
In this day and age, consumers are looking for companies that are honest. They want to know what’s in their product and how it was made. They also want to know where their product comes from and how it’s impacted the environment. And while there are still companies that use misleading claims to sell their products, customers are better able to see through these marketing ploys.