Whether you are designing your own product packaging, or simply looking to learn more about the process, the ultimate guide to product packaging design is for you. You will learn about the most common types of packaging, the different layers of the package, how to select the right type of packaging, and how to evaluate the design.
Understanding packaging layers
Whether you are designing packaging for your own product or for another person’s, understanding the different layers of product packaging design can help you make your packaging look great and more effective. This can be a challenging task, especially if you do not have packaging experience. But with a little research and understanding, you can start putting your products in the best position to win in the competitive marketplace.
First, it is important to know the type of packaging you are working with. There are various types of packaging, each serving a different purpose. It is also important to understand that there are three different layers of packaging.
The inner layer is where the product is protected from jostling. It also preserves the product’s freshness. This layer may be a cardboard box or a plastic container.
The outer layer is where the customers see the product. It also adds extra protective qualities to the package. It can protect the product from moisture and other elements. It is important to note that this layer is also where the customers will see the most information.
Choosing the right type of packaging
Choosing the right type of packaging design for your product is a crucial decision. Not only does it protect your product, but it also reinforces your brand and provides an experience consumers will remember. It may also be required by law.
For example, if you’re selling cosmetics, you may be required to include a batch number and expiry date. You may also want to add a thank you note card.
Likewise, if you’re selling snacks, you might consider a bag with handles. It’s also a good idea to wrap your product in tissue paper for extra excitement.
The packaging must be durable and easy to open. This is important because many products are fragile and need strong packaging to keep them safe during transportation.
The packaging must also be stylish. This can be achieved by adding a print-ready mockup or by creating a mock-up yourself. A good designer should also provide you with a 3-D model of your mock-up. This can help you see if there are any problems with the design.
Lining up your printer
Getting a decent printout of your packaging design is a worthwhile endeavor. While you may opt for the big guns like offset and gravure printers, there are plenty of lesser-known alternatives out there to keep your costs down and your sanity intact. There are even companies with package design experience on tap. Hopefully, you’ll make a wise decision and save some dough by enlisting the services of a seasoned pro.
Choosing the right type of printer for your product packaging design is no easy task. Aside from having a budget to burn, you’ll also need to know exactly what you want. From there, it’s a matter of selecting a firm that will have the right tools and talents for the job. For instance, you’ll want to avoid companies that lack customer service standards.
Likewise, you’ll want to be armed with a list of no-strings-attached clientele. You’ll also need to decide on a color scheme. If you have a preference for red, white, and blue, you’ll need to be savvy about the color codes and their corresponding cost.
Creating information architecture
Creating information architecture is a critical part of the user experience design process. Without it, the product might be too difficult for people to use. The right design will ensure that users are able to locate what they need with a few clicks.
When developing information architecture, there are four basic systems that need to be considered. These include context, search, content, and navigation. All of these systems must be designed to meet the needs of the target audience.
The process of creating information architecture involves researching, planning, and implementing. It is also a collaborative process. It is usually done by an engineering or design team. The goal of information architecture is to organize content so that users can find everything they need.
One of the first steps of a project is determining the content inventory. This includes document files, images, meta elements, audio, and video. It is used to help decide what should be kept and what should be discarded.
The second step is establishing a search system. The search system consists of how the user looks for the information they need. The results may be displayed alphabetically, chronologically, or based on popularity.
Evaluating a packaging design
Having a good packaging design can improve the way your product is displayed in stores. It can also help increase the selling price of your product.
However, the process of evaluating a packaging design can be a daunting one. You should always make sure you have the proper tools before you begin. This includes vector files and fonts, plus a plethora of other considerations.
First, you should understand that there are many regulations regarding the content of your packaging. This includes requirements for ingredients, expiration dates, nutritional information, association marks, and safety warnings.
A good design should also make it easy for consumers to find information about your product. This is especially true when your product is purchased online. In addition to the standard packaging requirements, you may also need to provide a barcode and batch number for some of your products.
This may seem like a no-brainer, but it’s worth mentioning. The most important part of this process is getting the most important information in the most logical place. This means focusing on what your customer wants and not what you think they should want.
Getting feedback about your product packaging can be a great way to improve your products, your brand, and your business in general. Having the best design for your packaging can have a big impact on your sales.
The most obvious way to get feedback about your product packaging is to talk to your customers. Use online surveys, live chat, or pop-ups to gather customer feedback. The key is to make sure that your customers feel like they are part of the process.
The most important piece of advice is to have a clear idea of what your ideal consumer is looking for in product packaging. Your customers will only spend money on things that they understand. So, take the time to learn about your target market.
It is also a good idea to have a brief for your packaging design containing the most important components of your design. This should include a copyright citation and a short description of what you want your product packaging to do.
In the end, you will have a package that encapsulates all of the important aspects of your product. The best package is one that has the functionality of a well-designed product but is flexible enough to accommodate a variety of environments.
Getting the right files
Getting the right files for product packaging design is important. It helps the design process run smoothly. This includes giving the package designer all the information they need, including dimensions, technical specifications, and manufacturing details. Then, the design can be sent to a printer. The print shop can use the design as a template to make the actual product packaging.
The most common file format for product packaging designs is a vector, which is scalable and easy to create dieline templates. These files are often created using a program like Adobe Illustrator or Inkscape. The bleed of the design is two millimeters, which creates a white line on the side of the box. The design should also include a range of symbols, such as expiration dates, nutritional information, and safety warnings. In addition to these, the package design should also include the brand name and product description. These elements are often overlooked but should be included in the overall design.
Finally, the print shop should perform final testing on the printer and software to ensure the files are read correctly. After the design is approved, the mass production of the product starts.